This depends on what you are selling and the offer you’re making. Tell people to visit you for a free $100.00 bill, and you’ll have a traffic jam outside your business. Otherwise, advertising is similar to pushing a car. It’s tough at first, but the more you push, the easier it gets. Soon enough you can move the car along with minimum effort. We tell our new clients, “In three months you’ll hate me, in six months you’ll talk to me again, and in ten months you’ll be inviting me to your house for dinner.” Stick with your plan and you’ll be provided a healthy return on investment.